An all-in-one ad solution platform connecting e-commerce stores and brands.
We framed our problem space after the first meeting with our client, Chris and Lyn from Major Tom.
The team scope down the project according to the problem statement and project time. As the product designer on the grocery store side, I set up the design objectives based on product objectives.
As a user-centred product designer, I also took our client's business vision and the team's technology potential into consideration and tried to reach a balance.
We conducted an in-depth user interview with Ryan Dennis on Zoom. Ryan is the owner of Larry's Market, a local vegetarian grocery store. We used Dovetail to conduct a comprehensive qualitative analysis of all the interviews and conclude with some key findings:
We created the user persona based on these three important findings and then analyzed the pain points.
We divided the primary user needs of the Dangle Shopify app's users into two groups by user journey mapping, storyboarding and 'bad ideas' team brainstorming.
We sketched out the stakeholder maps and conducted competitive research on the major ad bidding platforms. Currently, brands can advertise on these large platforms, while independent online grocery stores are missing this opportunity.
In the secondary research stage, we read a lot of literature and analyzed Dangle's market positioning both internally and externally.
The team compiled and planned the concepts into three phases, while we focused on validating the initial prototype by testing in the local market.
The framework of the Dangle Shopify App is established on the results of user research and our client's feedback.